Comments on: Pay-Per-Click (PPC) Vs. Search Engine Optimization (SEO): Is There a Right Answer?

By: seo baltimore

seo baltimore — Thu, 03 Jun 2010 02:30:39 +0000

Links play another important role in your rankings: They help to determine which words you will rank for. If another site links to you using the anchor (link) text, “pumpkin pie recipe”, then they’re saying that your page is relevant to “pumpkin pie recipe”. You have one vote for “pumpkin pie recipe”. If you get a lot of links/votes that use “pumpkin pie recipe” then the search engines will think your page is very relevant to that topic, and you’ll find yourself ranking well for “pumpkin pie recipe”.

By: John Barron

John Barron — Fri, 19 Dec 2008 21:27:25 +0000

Flash is pretty much a bust when it comes to search engines. Google has made some progress indexing flash, but it is sketchy at best. I think that the only way for any flash-based site to make any search engine progress is with PPC. You could do 2 versions of a site; one in html and one in flash with a “noindex, nofollow” command on the flash version. This sounds like alot of work. We usually recommend that flash is used merely as a component in a site, not for the site as a whole.

By: tushy

tushy — Sat, 13 Dec 2008 14:08:21 +0000

How detrimental is flash in SEO strategies …. is PPC the best option to compensate ?

By: gravityfreedom

gravityfreedom — Tue, 29 Jan 2008 19:15:51 +0000

Jeremy, I completely agree that SEO is always an important tactic in a digital strategy. PPC, however, must be justified by the return. It takes time to explore and refine the elements (terms, bidding, ad text, etc.) involved. The common element between the two is identifying what terms make the most sense to pursue and what does an online searcher really want to find.-John Barron

By: gravityfreedom

gravityfreedom — Tue, 29 Jan 2008 18:58:10 +0000

imBuntu, thanks for the compliment. Our colors match our corporate site, http://www.gravityfree.com, but the white can be intense on the eyes. – John Barron

By: Jeremy Floyd

Jeremy Floyd — Tue, 29 Jan 2008 18:36:17 +0000

If you want to be in the search game for the long haul, you have to have an SEO strategy that is fluid and important through the ranks of the business. Search is the best permission strategy out there and the businesses that ignore this will have less than desirable results in the future. I have found that PPC is simply a numbers game. I go into a PPC campaign with the theory that I should generate 1000 clicks, for example, of those clicks 50% will bounce, 20% will convert into leads, and of those 20% hopefully 20% will close. The cost for those clicks is usually a fraction what a full page ad or television spot will cost, but will return a higher yield. For the time being, PPC just makes fiscal sense. In 2 years, who knows? The SEO backbone will still matter in 2 years though.

By: iMbuntu

iMbuntu — Tue, 29 Jan 2008 10:35:45 +0000

Article is very much informative.

Can you replace background color with foreground color and foreground color with background because white text on black background does not help to read the content. It’s too much flash of white colors.

Regards
imBuntu