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The Social Media Holy War

Posted on February 13, 2011

Recently, I spoke at a conference where I got to hear from Eric Weaver, a brilliant digital marketing strategist who makes simple, but profound, observations about the impact and future of social media tools. In his presentation, he referred to … Continue reading →

Posted in Social Media Marketing | Tagged | 3 Comments

Local SEO And Big Google Changes

Posted on January 5, 2011

It has been an evolution to watch how Google handles results for locally-based searches. The challenges for getting a site optimized for a local search were already significant, but it has now taken on greater importance. If you do a … Continue reading →

Posted in Internet Marketing, Search Engine Optimization | Tagged , , | Leave a comment

GravityFree Wins International and Local Accolades For Web Design

Posted on March 26, 2010

GravityFree and The Ringling International Arts Festival were recently awarded two International Davey Awards for Excellence in Interactive and Web Design for the 2009 RIAF website. GravityFree also won two Gold and one Silver ADDY Awards for The Ringling International … Continue reading →

Posted in Press Room | Leave a comment

To Blog or Not To Blog

Posted on December 26, 2008

After working with many different clients to help them launch their corporate blogs, it has become apparent to me that there is no easy answer to the question should a company blog or not. That different companies have vastly different … Continue reading →

Posted in Internet Marketing, Web Copywriting | Tagged , , | 2 Comments

Happy Holidays!

Posted on December 17, 2008

We hope your holidays are full of joy and merriment. The folks here at GF have created an unconventional holiday card for you to have fun with and send to your friends. Just click on the postcard above to get … Continue reading →

Posted in Web Design | Tagged , | Leave a comment

Pay-Per-Click (PPC) Vs. Search Engine Optimization (SEO): Is There a Right Answer?

Posted on January 28, 2008

A recent column in the Sarasota Herald Tribune discussed the merits of PPC vs. SEO (“Paying search engine may not be worth it” by Jerry Chautin, January 21, 2008). As you can guess from the title, it did not leave … Continue reading →

Posted in Internet Marketing, Search Engine Marketing, Search Engine Optimization | Tagged , | 7 Comments

Local Search…Don’t Leave Home Without It!

Posted on September 6, 2007

There are two basic ways to take advantage of local search. You can either update your free local listing, or you can use a paid listing that is geographically targeted.On the free side, first check out what your listing says … Continue reading →

Posted in Internet Marketing | Tagged , , , , , , | 1 Comment

Behaviorial Targeting: Revolution or Flash in the Pan?

Posted on June 19, 2007

So is this the next big thing? Not since the advent of PPC marketing has an online advertising opportunity held so much potential. In fact, the hype would suggest that behavioral targeting of online banner ads is even bigger than … Continue reading →

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Local Search Targeting for Pay-Per-Click Campaigns: Powerful but not Perfect

Posted on May 29, 2007

All of the major Pay-Per-Click players (Google, Yahoo!, MSN) have some kind of local targeting of pay-per-click ads. This means that an advertiser can show a pay-per-click ad to a searcher in a specific geographic area (state, city) versus the … Continue reading →

Posted in Internet Marketing | Leave a comment