GravityFreedom – Discussions on Internet Marketing, Web Design and Web Development by GravityFree in Sarasota, Florida

Yes, you read it correctly – it’s called the “theory of relevance.” I’ve never been one to place marketing (online or offline) on the same level as science, but the theory of relevance seems to have asserted itself as the cornerstone of the online industry. That’s a nod to all of us who use the Web. You’ve made it clear through your searching (let’s not call it Googling, okay?), your portal subscriptions (think myYahoo!), and through your spam filter that you want information that relates to who you are and what you like. The rest, honestly, is simply for someone else. Read the rest of this entry »