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Category Archives: Internet Marketing
The Social Media Holy War
Recently, I spoke at a conference where I got to hear from Eric Weaver, a brilliant digital marketing strategist who makes simple, but profound, observations about the impact and future of social media tools. In his presentation, he referred to … Continue reading
Local SEO And Big Google Changes
It has been an evolution to watch how Google handles results for locally-based searches. The challenges for getting a site optimized for a local search were already significant, but it has now taken on greater importance. If you do a … Continue reading
Posted in Internet Marketing, Search Engine Optimization
Tagged Google local, Google places, local search
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The American Advertising Federation Awards GravityFree Gold In Florida and the Caribbean
May 16, 2009, Orlando, FL – The American Advertising Federation – 4th District ADDY Awards Gala was truly a red carpet event to remember. The advertising industry’s best and brightest were on hand to celebrate outstanding work from throughout Florida … Continue reading
Posted in Internet Marketing, Press Room, User Experience, Web Design
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To Blog or Not To Blog
After working with many different clients to help them launch their corporate blogs, it has become apparent to me that there is no easy answer to the question should a company blog or not. That different companies have vastly different … Continue reading
Legendary Tennis Coach Nick Bollettieri’s Blog Nominated Best
Sarasota, FL – Tennis coaching legend Nick Bollettieri recently launched a blog at www.nickstennispicks.com which has been nominated for Best Tennis Blog by On The Baseline, the largest, independently-owned professional woman’s tennis news website in the United States. The winner … Continue reading
Posted in Internet Marketing, Portfolio, Press Room, Web Design
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Email 101: The Theory of Relevance, Part I
Yes, you read it correctly – it’s called the “theory of relevance.” I’ve never been one to place marketing (online or offline) on the same level as science, but the theory of relevance seems to have asserted itself as the … Continue reading
Posted in eMail Marketing, Internet Marketing
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Pay-Per-Click (PPC) Vs. Search Engine Optimization (SEO): Is There a Right Answer?
A recent column in the Sarasota Herald Tribune discussed the merits of PPC vs. SEO (“Paying search engine may not be worth it” by Jerry Chautin, January 21, 2008). As you can guess from the title, it did not leave … Continue reading
10 Guidelines For An Effective Website
There are hundreds of rules and best practices for creating not only a good website – but a successful one. In a recent presentation for the 2008 Non-Profit Forum we discussed what we believe to be 10 of the most … Continue reading
Posted in Internet Marketing, Web Copywriting, Web Design
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GravityFree Internet Marketing Specialist Interviews Matt Cutts of Google
In between the session in Pub Con 2007, Las Vegas. I had a chance to Interview Matt Cutts from Google. For those who don’t know, Matt Cutts works for the quality group at Google, specializing in search engine optimization issues.[1] He … Continue reading
Posted in Internet Marketing
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Dealing with Reviews/ Comments online
What is Online Reputation? Online reputation is the same as any type of reputation and it needs managed. It is what people are saying about you on the Internet – consisting of reviews, comments, write-ups, etc., from people who talk, … Continue reading
