Category Archives: Internet Marketing

Local Search…Don’t Leave Home Without It!

Posted on September 6, 2007 by

There are two basic ways to take advantage of local search. You can either update your free local listing, or you can use a paid listing that is geographically targeted.On the free side, first check out what your listing says … Continue reading →

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Simple and effective SEO suggestions to rank a website

Posted on July 24, 2007 by

Choose your keywords. The use of keywords in your site should be relevant and related to your site Have a good, keyword-rich Page Title. The first thing search engines look for is the Page Title. Have a unique Title with … Continue reading →

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Add your business to Google Maps (Local Results)

Posted on June 22, 2007 by

Google Maps is a free local business listing service that can be viewed in your Web browser provided by Google. Google Maps makes it easy for searchers to find your company and its pertinent information, including a description of your … Continue reading →

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Behaviorial Targeting: Revolution or Flash in the Pan?

Posted on June 19, 2007 by

So is this the next big thing? Not since the advent of PPC marketing has an online advertising opportunity held so much potential. In fact, the hype would suggest that behavioral targeting of online banner ads is even bigger than … Continue reading →

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Tips For Writing For the Web Medium

Posted on May 29, 2007 by

The Web is a different medium, not only because of how it communicates with your audience, but because of how it communicates with the technology that delivers it to your audience. You are writing for not only the reader, but … Continue reading →

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Local Search Targeting for Pay-Per-Click Campaigns: Powerful but not Perfect

Posted on May 29, 2007 by

All of the major Pay-Per-Click players (Google, Yahoo!, MSN) have some kind of local targeting of pay-per-click ads. This means that an advertiser can show a pay-per-click ad to a searcher in a specific geographic area (state, city) versus the … Continue reading →

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